Fashion e-commerce · Romania · Live

A storefront that looks custom.
Because it is.

A custom storefront for a Romanian fashion brand. Products, stock, and checkout run live on Shopify. The design is entirely ours.

TypeHeadless Shopify storefront
ScopeHome + catalog + product pages
StatusLive
LocationRomania
The brief

She had a Shopify theme and a catalog it didn’t deserve. Instead of another theme, we built a custom front-end on the Shopify Storefront API: she keeps managing products, stock, and orders exactly as before, and the site stopped looking like a template. 28 products across 6 collections, read live from her store.

Design

The system.

  • Headless storefrontShopify Storefront API, live catalog
  • 3:4 product gridMatched exactly to her photography ratio
  • Grounded designModeled on the archetypes of her segment
Design

Palette.

Paper
Ink
Rust accent
Catalog
catalog
catalog
Category tiles
category tiles
category tiles
Mobile

Designed for the phone first.

Home on mobile
Home on mobile
Catalog on mobile
Catalog on mobile
Details

What was built.

  • Live Shopify dataProducts, prices, stock, and collections read live through the Storefront API. Nothing hardcoded.
  • She keeps her adminWhatever she changes in Shopify appears on the site on the next load.
  • Real checkoutCart hands off to Shopify’s checkout. Payments and orders untouched.
  • Grounded designLayout decisions traced to the leading stores of this exact segment, not invented.
Your turn

Want something
like this?

Every project starts with a conversation about your business. No commitment, no pressure.